Inspired by the Frecce Tricolori watch that Breitling created for the hotshots of the Italian Air Force’s aerobatic fleet in 1983, the Super Chronomat is a supercharged, all-purpose sports watch.
After meteoric growth between 2015 and 2019, Gucci is looking for new ways to boost performance. The roadmap for 2021, the brand’s 100th anniversary year, includes a foray into Haute Horlogerie. The first watches are already on display, Place Vendôme in Paris.
I'd never thought about time as a cultural concept until I moved to Japan. Time was, well, time. Time passes. Too slowly on a rainy day, too quickly on happy days you wish would never end. From the Creation of the World to the Apocalypse, time passes. Whether we're killing time to fend off boredom, or whether time is slowly killing us, it passes. As the inscription on the sundial reminds us, Vulnerant omnes, ultima necat: every hour wounds, the last one kills! Time passes, and so do we.
The recently launched Ladoire brand, named after its founder, is part of the emerging trend among watchmakers to propose a thousand and one ways to read the time. Its first watch, the Roller Guardian Time, has hours, minutes and seconds literally rolling inside an unconventional case.
Breguet is enhanced by advanced technologies and inspired by the world of culture. The collection unveiled this year at Basel 2009 certainly adheres to these criteria.
A watchmaking engineer and constructor at the head of the R&D consultancy Coredem, Henri-Michel Guignard believes the quality of mechanical products fails to live up to retail prices… and that the current climate will force this to change.
Luc Perramond, who took over at the head of La Montre Hermès on January 5th this year, has set his sights high for the watchmaking wing of the world-famous French luxury brand.
As a specialist in the study of time in physics, Etienne Klein* generously accepted to share his thoughts on this universal question. The second in a three-part exchange.