With the economy back in business and exports on the rise again, brands are newly inclined to show off their capacity for innovation and imagination. Here are some of the watches from the stream of recent releases.
Xi Jinping’s call for “common prosperity” sent shudders through the stock market. This new policy, which portends a drop in purchasing power for the wealthiest Chinese, pushed down luxury share prices, which includes watch brands. What implications does this have?
A specialist in striking watches, Audemars Piguet has embarked on a research project in collaboration with the Hautes Écoles of French-speaking Switzerland, aimed at recreating the lost sound of turn-of-the-century pieces. The project should come to fruition by 2010.
In just a few years, Zenith has proved itself to be a hive of creativity and a name to be reckoned with again. By dint of investments, marketing and innovation on every front, this sleeping beauty has stirred from its lethargic state to set off in conquest of every market. At the centre of this new dynamic mood is the opening of a store in Shanghai on January 8th 2008, a key stage in the company's international expansion, and some surprises lined up for Basel which, a rare event, will be available before the Fair opens.
"Atelier Cabinotiers Special Orders" is the bespoke watchmaking department, inaugurated at Vacheron Constantin at the beginning of 2007. An unusual decision but one that sits perfectly with the values of the oldest Manufacture in the world.
It took courage, but Christophe Golay and Emile Spierer are the kind of passion-driven artists who aren't afraid to take risks.