Most of us wouldn't think twice about owning multiple timepieces, wearing a crocodile strap or buying a quartz watch for the kids, but the products we consume, including watches, have a direct impact on our planet's health. Through positive decisions, we can be conscious consumers and still have the enjoyment of a beautiful, stylish watch.
Articles on the subject: Economy
Mammoth takeovers, serial partnerships, crowdfunding, new brands... in this year of renewed growth for the Swiss watch industry, the digital economy has become a vital relay for luxury.
The latest Bain & Co report confirms the luxury market's unstoppable growth, powered by young, digitally connected Chinese. The personal luxury goods market is expected to grow by around 5% annually to 2025, when it will be worth in the region of €350 billion.
Six months after launching, Baume is adapting its strategy without compromising its environmental principles. Proof that you can put a wise head on young shoulders. Marie Chassot, who heads the brand, tells more.
Not a month goes by without a luxury watch brand announcing an online partnership or e-commerce launch, including the first website to offer Swiss buyers the chance to own a high-end watch through leasing; a new player that brings with it a different clientele and is shifting digital boundaries.
Well-known for its aviator and diver’s watches, Breitling is reintroducing the Premier, an elegantly stylish line to be worn on land that first appeared in the 1940s, as a complement to the brand's more sporty tool watches.
Are sustainability and ethics reshaping the market for gem-quality diamonds? That the world's biggest diamond mining company, De Beers, has started selling jewellery made with lab-grown stones suggests the industry is taking these issues seriously. So could diamond mines become a thing of the past?
A struggling brand in 2015, in the past two years Gucci has seen exponential growth in the region of 40%. This extraordinary performance owes much to creative director Alessandro Michele, the man behind today's baroque, ethical and connected Gucci. Millennials love it.