Blancpain ensures that women no longer have to choose between aesthetic and technical facets of a watch, since both are united within the Women collection.

Sumptuously decorated watches are increasingly in vogue, and new techniques have joined the already age-old crafts. By defining a unique style of expression, brands have found a new way to mark their territory.

More and more companies propose to modify iconic watches on request. Sometimes, owning a legend isn't enough.

In honour of thirty years of watchmaking, François-Paul Journe has reproduced as a wristwatch the first ever timepiece, a pocket watch, he invented and made. With its hunter case in guilloché silver and gold, the result is surprisingly up-to-date.

For the past two years, alongside its Horological Machines, the brand led by Max Büsser and Serge Kriknoff has been developing the Legacy Machines concept. Unveiled this week, the second watch in the collection reprises the dual regulator, a principle explored by Ferdinand Berthoud, Abraham-Louis Breguet and Antide Janvier, no less.

In which the watch industry finally answers the question: “What do women want?