Call them what you like – satellites, pointers or torpedoes, as on the latest UR-110 Torpedo, – at Urwerk, these innovative elements are all part of a singular determination to propose new ways of reading time.

A year and a half ago, Jean-Frédéric Dufour set about refocusing Zenith on its fundamental values with the result that last year the brand announced double-digit growth. It now moves ahead with its strategy.

Alongside the Geneva shows, Hublot's CEO hosted a lavish dinner for the brand's customers and suppliers, during which he spoke at length about his company's exploits and lifted a corner of the veil on new models for 2011, in particular in the Fine Watch segment.

Zenith has developed a gyroscopic system based on the principle that the regulating organ of a timepiece is never more efficient, in terms of amplitude, than in a perfectly horizontal position. The result, a world first, is the Zenith Christophe Colomb.

An anniversary model, the Bovet - Pininfarina Tourbillon Ottanta, seals the partnership and celebrates the Italian industrial design firm's 80 years in business. This exceptional timepiece is already being described as the first in a long series.

Developed with watch engineer Jean-François Mojon, Opus X puts circles within circles, inspired by the movement of the planets in endless rotation (see film).