The e-commerce website QoQa, in conjunction with ArtyA founder Yvan Arpa, recently ran an offer of "luxury" watches. Each featured a plate made from five melted-down Fine Watches which, by some form of transfer, supposedly gives them identical status. A line customers were happy to believe.
Articles on the subject: Point of View
To have the wind in its sails, Fine Watchmaking must use the customer's (outwardly calm) compass. Understanding its position will prove essential in order to map the directions to be taken, when the economy is only beginning to show signs of improvement.