What is customer experience, where and how does it happen, and what role do communities play? Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP business school, shares her insight.
Articles on the subject: Point of View
Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.