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News

Articles on the subject: Point of View

GPHG 2018
Point of View
The watch world's "Oscars" and their original sin

Organised under the aegis of a foundation since 2011, the Grand Prix d’Horlogerie de Genève is regarded as the Oscars of watchmaking. But behind this glittering event there still lies a problem: the competitors nominate themselves!

Tuesday, 09 July 2019
4 min read
2
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Donald-Duck-cover
Point of View
Happy Birthday Donald Duck!

Who said kids can't enjoy watches? Ingersoll and Gérald Genta gave their timepieces fun appeal by putting Mickey on the dial. Donald Duck will tell you, you can't start 'em too young!

Tuesday, 25 June 2019
5 min read
Storytelling-cover
Point of View
“Markets have become conversations”

Do younger generations truly not care about a brand’s history and heritage? Is storytelling a cultural construct? Tom Van Laer, Associate Professor of Narratology at the University of Sydney Business School, shares his insights.

Thursday, 06 June 2019
Laurent Francois
4 min read
Pinterest-Instagram
Point of View
Buying a watch online: Pinterest and Instagram to the rescue!

Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.

Thursday, 30 May 2019
Laurent Francois
4 min read
Marie Taillard
Economy
Shaping the customer experience in the digital age

What is customer experience, where and how does it happen, and what role do communities play? Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP business school, shares her insight.

Tuesday, 14 May 2019
Laurent Francois
10 min read
1
piazza-navona
Point of View
A tale of rivers and watch fairs

Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.

Thursday, 09 May 2019
3 min read
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
Montres-moins-de-5000-breaker
Our selection

10 luxury watches under €5,000

Friday, 14 June 2019
6 min read
1
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