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News

Articles on the subject: Point of View

Marie Taillard
Economy
Shaping the customer experience in the digital age

What is customer experience, where and how does it happen, and what role do communities play? Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP business school, shares her insight.

Tuesday, 14 May 2019
Laurent Francois
10 min read
1
piazza-navona
Point of View
A tale of rivers and watch fairs

Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.

Thursday, 09 May 2019
3 min read
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
Santos © Cartier
Point of View
Cartier combines the iconic with the Zeitgeist

Pierre Rainero, Image, Style and Heritage Director, Cartier International, explains, the new Santos-Dumont and other recent design decisions.

Tuesday, 09 April 2019
4 min read
10
Croitre-ou-ne-pas-croitre
Point of View
To grow or not to grow…
Thursday, 24 January 2019
3 min read
Va-Pensiero-Statistiques
Point of View
Va' Pensiero: The tyranny of numbers

Official figures indicate that Swiss watch exports gained 7.1% over the first 11 months of 2018. What should we conclude from this?

Thursday, 10 January 2019
4 min read
Ulysse
Point of View
At Ulysses' table
Thursday, 20 December 2018
3 min read
Jérôme Cavadini, CEO of the Panerai manufactory in Neuchâtel
Point of View
Panerai's energy transition

Panerai's manufacture in Neuchâtel is widely considered to be a model in eco-responsible construction. We met its director, Jérôme Cavadini.

Monday, 22 October 2018
3 min read
gold-and-diamonds-cover
Sustainable development

The heat is on for ethical gold and diamonds

Friday, 25 January 2019
Written By Christophe Roulet
4 min read
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