All those who have never heard of Luigi Pirandello's "Six Characters in Search of an Author", raise your hand. That's quite a show of hands! Where is this going? I'll explain...
Articles on the subject: Point of View
You may have noticed how, at regular intervals, newspapers like to resurrect a debate not unlike another, much older dispute (from the time of the Sun King to be exact), in which the Ancients and the Moderns clashed, each convinced of a supremacy not easily quantified; a divergence of opinion whose modern equivalent we could call, to paraphrase the exegete Germaine de Staël, the quarrel of excellence and luxury.
Organised under the aegis of a foundation since 2011, the Grand Prix d’Horlogerie de Genève is regarded as the Oscars of watchmaking. But behind this glittering event there still lies a problem: the competitors nominate themselves!
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Do younger generations truly not care about a brand’s history and heritage? Is storytelling a cultural construct? Tom Van Laer, Associate Professor of Narratology at the University of Sydney Business School, shares his insights.