Sports watch seeks athlete?
Countless brands propose sports watches in their collections, but do we really need them? Not so sure...
News
Articles on the subject: Point of View
Musical chairs
All those who have never heard of Luigi Pirandello's "Six Characters in Search of an Author", raise your hand. That's quite a show of hands! Where is this going? I'll explain...
TAG Heuer trickles down its technology
A fixture in the chronograph segment, which now includes the in-house CH 80 calibre, TAG Heuer also intends making inroads in the entry-level segment. An interview with Stéphane Linder, the man at the head of a brand that's backing innovation.
The digital revolution
Watches that double up as computers, watches that connect with each other, watches transformed by digital revolutions, watches of every sort!
Show that we care
According to American author Maya Angelou, people will forget what you said and forget what you did, but people will never forget how you made them feel. This seems to me to be a useful observation when considering something a good many luxury brands, too busy conforming to ever more complex marketing analyses, tend to omit: how the other feels.
Agenhor gets playful
Renowned for his award-winning complication movements, Jean-Marc Wiederrecht, director of Agenhor, lifts the veil on the delightful details that are hidden inside the movements the company develops for Van Cleef & Arpels.
Paradoxes for the New Year
The 5th Forum de la Haute Horlogerie, held in November at the IMD in Lausanne, prompted us to focus our thoughts on paradox. Speakers enlightened us as to the abundance of apparently illogical yet very real situations in the world today. Situations which can help us better understand changes in the markets and social contexts. In the hope that I have taken this lesson onboard, it's now my turn to suggest paradoxes which may warrant further reflection in 2014.
Laurent Ferrier slows the pace
Sylvère Demonsais, Chief Executive since August, has identified a number of strategic points on which to build healthy, solid growth. These include conquering markets in both the Americas. Interview.
