I know technology has transformed every area of our lives and work. These changes will probably be even harder to control. Which is precisely why, more than ever, we need the old sorcerers to work their magic.
While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?
Do younger generations truly not care about a brand’s history and heritage? Is storytelling a cultural construct? Tom Van Laer, Associate Professor of Narratology at the University of Sydney Business School, shares his insights.
Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.
What is customer experience, where and how does it happen, and what role do communities play? Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP business school, shares her insight.
Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.