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News

Articles on the subject: Point of View

Apprenti-sorcier
Point of View
When a wise old head replaces young shoulders

I know technology has transformed every area of our lives and work. These changes will probably be even harder to control. Which is precisely why, more than ever, we need the old sorcerers to work their magic.

Tuesday, 17 December 2019
3 min read
Seamaster Planet Ocean Ultra Deep Professional © Omega
Point of View
Sports watch seeks athlete?

Countless brands propose sports watches in their collections, but do we really need them? Not so sure...

Thursday, 12 December 2019
4 min read
7
Roger Federer at the Australian Open in 2019
Point of View
Ambassadors and influencers are not in the same league

While brand ambassadors, sportsmen and women in particular, appeal to our inner athlete, what's to be said of influencers, champions of nothing at all. A case of here today, gone tomorrow?

Tuesday, 02 July 2019
3 min read
6
Donald-Duck-cover
Point of View
Happy Birthday Donald Duck!

Who said kids can't enjoy watches? Ingersoll and Gérald Genta gave their timepieces fun appeal by putting Mickey on the dial. Donald Duck will tell you, you can't start 'em too young!

Tuesday, 25 June 2019
5 min read
Storytelling-cover
Point of View
“Markets have become conversations”

Do younger generations truly not care about a brand’s history and heritage? Is storytelling a cultural construct? Tom Van Laer, Associate Professor of Narratology at the University of Sydney Business School, shares his insights.

Thursday, 06 June 2019
4 min read
Pinterest-Instagram
Point of View
Buying a watch online: Pinterest and Instagram to the rescue!

Buying a watch takes patience and method. Browsing the web, cruising social media and reading opinions on forums are all part of the process. Fortunately, there are social media tools and features out there that can make a collector’s life a little easier. Here are just some.

Thursday, 30 May 2019
4 min read
Marie Taillard
Economy
Shaping the customer experience in the digital age

What is customer experience, where and how does it happen, and what role do communities play? Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP business school, shares her insight.

Tuesday, 14 May 2019
10 min read
1
piazza-navona
Point of View
A tale of rivers and watch fairs

Any stroll through the wonderful city of Rome always takes me to Piazza Navona to admire the magnificent Fountain of the Four Rivers, designed by Bernini in the mid-1600s. This allegory of the world as it was then known, with its sculptures representing rivers, has often put me in mind of another hydrographic specificity, this one a little further north.

Thursday, 09 May 2019
3 min read
04_IWC_Galapagos_Mood
Diving

Watches and oceans

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