Sports watch seeks athlete?
Countless brands propose sports watches in their collections, but do we really need them? Not so sure...
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Articles on the subject: Point of View
Musical chairs
All those who have never heard of Luigi Pirandello's "Six Characters in Search of an Author", raise your hand. That's quite a show of hands! Where is this going? I'll explain...
Baume & Mercier, "a gateway to luxury"
The very first fine watch you buy is the one you will keep for a lifetime. Which is precisely where Baume & Mercier aims to position itself, as a brand with a powerful identity at the gateway to luxury. CEO Alain Zimmermann explains.
