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News

Articles on the subject: Point of View

Apprenti-sorcier
Point of View
When a wise old head replaces young shoulders

I know technology has transformed every area of our lives and work. These changes will probably be even harder to control. Which is precisely why, more than ever, we need the old sorcerers to work their magic.

Tuesday, 17 December 2019
3 min read
Seamaster Planet Ocean Ultra Deep Professional © Omega
Point of View
Sports watch seeks athlete?

Countless brands propose sports watches in their collections, but do we really need them? Not so sure...

Thursday, 12 December 2019
4 min read
7
Neuchâtel
Point of View
Is history a thing of the past?

For luxury brands hoping to engage "new" consumers, heritage and tradition are apparently more hindrance than help. Really?

Thursday, 02 May 2019
2 min read
Santos © Cartier
Point of View
Cartier combines the iconic with the Zeitgeist

Pierre Rainero, Image, Style and Heritage Director, Cartier International, explains, the new Santos-Dumont and other recent design decisions.

Tuesday, 09 April 2019
4 min read
10
Croitre-ou-ne-pas-croitre
Point of View
To grow or not to grow…
Thursday, 24 January 2019
3 min read
Va-Pensiero-Statistiques
Point of View
Va' Pensiero: The tyranny of numbers

Official figures indicate that Swiss watch exports gained 7.1% over the first 11 months of 2018. What should we conclude from this?

Thursday, 10 January 2019
4 min read
Ulysse
Point of View
At Ulysses' table
Thursday, 20 December 2018
3 min read
Jérôme Cavadini, CEO of the Panerai manufactory in Neuchâtel
Point of View
Panerai's energy transition

Panerai's manufacture in Neuchâtel is widely considered to be a model in eco-responsible construction. We met its director, Jérôme Cavadini.

Monday, 22 October 2018
3 min read
TAG-Heuer-Connected-Modular-45-Golf-Edition_breaker
Trend Forecaster

The evolution of sport watches

Tuesday, 19 November 2019
Written By Cait Bazemore
6 min read
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