Chopard signifies the production of 75,000 pieces of jewellery and 75,000 watches each year; Chopard also means 700 people in Geneva, 130 at Fleurier's manufacturing plant and 1,750 across the world. The company, which today lays claim to full integration of all the watchmaking trades, has joined the Fondation de la Haute Horlogerie (FHH). Here is an interview with Chopard's co-president, Karl-Friedrich Scheufele. Interview by Christophe Roulet