In just a few years, Zenith has proved itself to be a hive of creativity and a name to be reckoned with again. By dint of investments, marketing and innovation on every front, this sleeping beauty has stirred from its lethargic state to set off in conquest of every market. At the centre of this new dynamic mood is the opening of a store in Shanghai on January 8th 2008, a key stage in the company's international expansion, and some surprises lined up for Basel which, a rare event, will be available before the Fair opens.