We know the Olympian gods were unpredictable, unreliable, presumptuous, easily offended and quarrelsome, but they must also have had a deep appreciation of the arts.
Articles on the subject: Point of View
Already CEO of Blancpain, Marc Hayek, grandson of the Swatch Group's founder Nicolas G. Hayek, has taken the helm of Breguet and Jaquet Droz. Interview.
Comparing charts and figures is something marketing directors do, and which certainly has its uses as Fine Watchmaking goes global. There is, however, the risk of casting a shadow over the poetry of a product we have the good fortune and privilege to represent.
As we know, the Fondation de la Haute Horlogerie exists to spread the culture of Fine Watchmaking. Not just among specialists – although they could sometimes benefit from a brief refresher: as the ancients used to say, Medice, cura te ipsum (doctor, take care of yourself) – but all those who, in a demonstration of style and good taste, are careful to go beyond the surface of things and thus fully enjoy the unique character of something as singular as a watch.
Between "Charybdis-too-fast" and "Scylla-too-slow" there is an oasis of "just right." Provided, that is, we know how to "take" time rather than let time take over.
When car enthusiasts talk about their wheels - Porsche, Mercedes, Fiat or Ferrari -, they presume their model rolls off the production line of that particular brand. Not for a second, though, do I imagine they believe every single part was made in that same factory. I think the driver of a Rolls – oh happy man! – knows that the prestigious British marque counts on exclusive, top-notch suppliers for its components and accessories. The artists at Rolls-Royce then assemble them into a result that is necessarily greater than the sum of its parts.