We know the Olympian gods were unpredictable, unreliable, presumptuous, easily offended and quarrelsome, but they must also have had a deep appreciation of the arts.
Articles on the subject: Point of View
For a company launched barely five years ago, the slogan "Watchmakers + Since Always" could be considered yet another impertinence in a branch that sees more than its share. As with any promotional claim, there is undoubtedly an element of exaggeration, of wishful thinking even, but also a sound reality. A passion for timepieces, kept alive by a small group of collectors over successive generations, has laid the foundations for a new name in the world of prestige watches, the Lausanne-based Instruments & Mesures du Temps (I&MT).
Born in 1950 in Val-de-Travers, Michel Parmigiani couldn't help but be immersed in the watchmaking culture that runs through this part of the Neuchâtel mountains. What began as curiosity became a life-long passion for his work as a restorer, a profession in which he never stops learning.
It's hard to imagine the industrial zone on the edge of La Chaux-de-Fonds without Tag Heuer. In the space of 24 months, the firm has doubled the size of its production facilities to accommodate its headquarters, set up its 360 Museum and, in the same breath, increased its workforce by 30%. Same story at the brand's other sites in Sion and Cornol. There are currently some 60 vacancies to be filled at Tag Heuer, whose growth is now driven as much by watches as by eyewear. And the brand is about to unveil its first mobile phones, showing that Tag Heuer is at the head of a vast micromechanical potential with multiple applications Jean-Christophe Babin was talking to Christophe Roulet
The Neuchâtel enamel painter Louis Reguin and the almost-centenarian artist Hans Erni are given pride of place at the Musée International d’Horlogerie (MIH) in La Chaux-de-Fonds. The former for his "Monumental Miniatures" and the latter for his famous triptych, created for Expo '58 in Brussels, on the measurement of time.
With the opening of the Piaget Time Gallery in Geneva, an extension to its manufacturing site in Plan-les-Ouates, and a "Man of the Year" award for the brand's CEO, Piaget is busy on all fronts Philippe Léopold-Metzger, CEO of Piaget, presents the company's new exhibition concept, and takes this opportunity to take stock of the brand's health… a brand that can lay ever-greater claim to its title as the jeweller of watchmaking.