I know technology has transformed every area of our lives and work. These changes will probably be even harder to control. Which is precisely why, more than ever, we need the old sorcerers to work their magic.
To have the wind in its sails, Fine Watchmaking must use the customer's (outwardly calm) compass. Understanding its position will prove essential in order to map the directions to be taken, when the economy is only beginning to show signs of improvement.
Forumamontres is one of the leading French-language watch forums. We talk to its founder and administrator Joël Duval, better known to readers as Zen.
Deborah Maldonado or IWCGirl as you will all know her as, has managed to prove that Fine Watchmaking on social media isn’t just a man’s game. She is a bona fide influencer with 17,000 followers to prove it. We caught up with her to discuss social media and the prevalence of watch influencers.