Returning to the subject of influencers, perhaps they don't all deserve to be tossed out with the trash, however great the temptation to reject them all as good-for-nothings.
Articles on the subject: Point of View
You may have noticed how, at regular intervals, newspapers like to resurrect a debate not unlike another, much older dispute (from the time of the Sun King to be exact), in which the Ancients and the Moderns clashed, each convinced of a supremacy not easily quantified; a divergence of opinion whose modern equivalent we could call, to paraphrase the exegete Germaine de Staël, the quarrel of excellence and luxury.
Deborah Maldonado or IWCGirl as you will all know her as, has managed to prove that Fine Watchmaking on social media isn’t just a man’s game. She is a bona fide influencer with 17,000 followers to prove it. We caught up with her to discuss social media and the prevalence of watch influencers.
Luxury and influence have long been intertwined. Within social media, few individuals succeed in reshaping self-identity and behaviour of online consumers. With ‘Tastemakers’, we aim to uncover these new authorities, whether they are creators or ‘coolhunters’. Today we welcome personal style blogger, Lily O'Halloran.
Patek Philippe celebrated the opening of its Art of Watches exhibition in New York City last Thursday, launching several commemorative editions to mark the occasion. Patek Philippe president Thierry Stern was on hand to talk about the exhibition and the art of watchmaking.
When we focus on ourselves, when communication becomes simply an outpouring of ego, we lose sight of what is nonetheless a fundamental element in luxury, however much of a paradox it may seem: the absence of self-interest.
A mere three letters separate the ancients' mediocritas from today's mediocrity. And yet the two are worlds apart. Examples of mediocre individuals at the head of major companies are legion. And the luxury sector hasn't been spared.
One of Hollywood's most bankable actresses, Anne Hathaway is capable of playing any role. For her, a watch is more than just an accessory.