Baselworld 2017 marked a move away from "got it, flaunt it" in favour of profitability. This new direction has prompted brands to take a "functional" approach to watches and the markets.
Training is an increasing focus of attention for the FHH through its HH Academy, which offers a 360° range of learning tools. These extend from face-to-face content and workshops to a new mobile application, a free download on Apple Store and Google Play Store.
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With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH. With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH.
Most dive watches aren't worn for diving but still have to comply with criteria that are calculated for the toughest conditions. This, and some clever design touches, have won dive watches an army of fans. A look at some of the ones on show in Basel.
With the 100th Baselworld behind us, as industry observers speculate on the future and the hostesses finally clamber out of their heels, the collaboration between Tudor and Breitling moves into gear.
Grand Seiko's success on international markets has been the cue for the Japanese firm to transform the collection into a full-fledged brand with its own production resources, logistics and sales support.
This year's SIHH is over and the dust has settled. However in the social sphere, SIHH 2017 doesn’t seem to be dying - still being the most spoken about topic in our last trend report. Social media was more present during this year’s event than it ever has been. The most influential online brands have already been spoken about so it’s time to discuss influencers, who now control so much of the present social media landscape.
A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!