A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!
An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…
An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.
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When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.
Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.
Between a raft of wristshots and a "full frontal", which Blancpain watches are garnering the most online attention? We trawled the Internet and came back with the answer…
As recently stated in the Economist, we are entering a new ‘golden age of discovery’, and while Apple may tell us that there’s an app for pretty much everything, the classic mechanical watch is still in many ways the more iconic tool for extreme travelling.