With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH. With over 8 million business profiles and 1 million advertisers, Instagram is considered one of the best tool brands have to reach an audience of younger, potential consumers. It is becoming a focal for the industry to launch and display new timepieces, such as the campaigns showcased at this year's SIHH.
This year's SIHH is over and the dust has settled. However in the social sphere, SIHH 2017 doesn’t seem to be dying - still being the most spoken about topic in our last trend report. Social media was more present during this year’s event than it ever has been. The most influential online brands have already been spoken about so it’s time to discuss influencers, who now control so much of the present social media landscape.
A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!
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An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.
Among the endless round of jobs to be done in December, writing to Father Christmas is one we can all enjoy, as it gives us something to look forward to. So here's hoping 2017 brings plenty of good cheer.
Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.
Between a raft of wristshots and a "full frontal", which Blancpain watches are garnering the most online attention? We trawled the Internet and came back with the answer…