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Trend Forecaster

Five new influencers you probably missed during SIHH 2017

Friday, 17 March 2017
Written By William McNish
8 min read

Latest News

H. Moser & Cie Endeavour Centre Seconds Concept Cosmic Green
Trend Forecaster
10 green watches for 2017

A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!

Friday, 17 March 2017
The HH Journal editors
1 min read
11
Trend Forecaster
Watchmaking's new "agender"

An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…

Monday, 06 March 2017
4 min read
Trend Forecaster
Most talked about watches at SIHH 2017

An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.

Friday, 03 March 2017
10 min read
6

All News

Omega Speedmaster Speedy Tuesday Edition Limitée
Trend Forecaster
Breaking the internet

When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.

Friday, 17 February 2017
4 min read
8
Trend Forecaster
Most Taboo Watch Marketing Ever

Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.

Wednesday, 11 January 2017
9 min read
Trend Forecaster
Watchmaking or the temptation of art - VI

Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.

Thursday, 15 December 2016
9 min read
13
Trend Forecaster
The 6 Most Popular Blancpain Watches on Instagram

Between a raft of wristshots and a "full frontal", which Blancpain watches are garnering the most online attention? We trawled the Internet and came back with the answer…

Tuesday, 29 November 2016
11 min read
5
Zenith El Primero Range Rover
Trend Forecaster
Off-road partnership

Land Rover and Zenith are announcing a partnership to launch the Zenith Land Rover watch collection, commemorating their shared legacy as makers of high-performance luxury products.

Tuesday, 18 October 2016
4 min read
6
Trend Forecaster
Ruggedness: the new trend for young travellers

As recently stated in the Economist, we are entering a new ‘golden age of discovery’, and while Apple may tell us that there’s an app for pretty much everything, the classic mechanical watch is still in many ways the more iconic tool for extreme travelling.

Wednesday, 12 October 2016
5 min read
6
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