The brand has digitised records of every watch it has made since it was established in 1832. This Herculean task is proving to be a silent but no less powerful asset for the brand's communication.
Designer Eric Giroud and MB&F founder Max Büsser were both at Dubai Watch Week, where they revealed that a passion for timekeeping isn't the only thing they share. Even at the height of crisis, they rank high on the horological happiness scale.
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On May 1st, Venezuela put its clocks permanently forward by half an hour, after putting them back 30 minutes in 2007. Fortunately, worldtime watches are on-hand to keep track of the time in Caracas.
Whenever there is a slight downturn in the market, watch brands concentrate on safe, classic designs, either in new collections or by tweaking existing core collections. This move away from showpieces to standard fare is a good development for ladies’ watches.
Putting together a watch collection is no longer reserved for an elite. Today's would-be collectors have multiple solutions at their disposal, from watch fairs to online stores for second-hand. The leading player is currently chrono24.com, which offers a global marketplace.
Entirely unassisted and using his own machines, Hajime Asaoka has made two tourbillons and a chronometer. This former product designer and self-taught watchmaker now has his sights set on joining the Académie Horlogère des Créateurs Indépendants.
With new store openings, mechanical watches specifically for its women customers, an extension of the famous Co-Axial movement across the collections, and heavyweight sponsorship deals, Omega leaves no stone unturned in assuring the brand's presence.
When Pascal Raffy embarked on his adventure at the head of Bovet, he had it in mind to develop a full-fledged Fine Watch brand. An important step was accomplished in 2006 with the takeover of the movement manufacturer STT, renamed Dimier 1738. Bovet, which recently became a partner to the Fondation de la Haute Horlogerie, is now shared between three sites. (Part 2)