Two months after SIHH, the watches on show at Baselworld again suggest that brands have rediscovered the virtues of steel. From new iterations of styles previously in gold to aggressive entry-level pricing, the objective is the same: to adapt to demand in a cold economic climate.
Leave your phone at home and use your watch to make payments instead: mission accomplished for Bulgari's second - generation connected watch, which happens to be mechanical and water-resistant too. This "smart" revolution is joined by a new record for the thinnest minute repeater on the market.
TRENDING RIGHT NOW
The brand positions itself squarely in a segment of affordable fine watches, and is working on a clearer identification of its products that will drive this message home. Chief Executive Aldo Magada explains.
Chopard has equipped the Mille Miglia collection with its first in-house calibres, inside the new GTS watches. The brand continues its vertical integration and now covers 20% of its needs with its own production. Next stop: a women's movement and ultimately a full range of Fairmined watches.
The Tambour Monogram “Sun” Tourbillon, a truly exceptional timepiece, retains its LV80 calibre technical sophistication, with the Louis Vuitton La Fabrique du Temps signature, and is equipped with the most famous of complications: the Tourbillon.
To celebrate the 70th anniversary of the Vintage 1945 collection, Girard-Perregaux offers a modern reinterpretation of the personality of the original model. Its two-toned pink gold and steel case, the applied numerals on its dial and hands are a throwback to the 1945 model, echoing the Brand's tradition.
With the Epure collection, Maison Boucheron becomes an architect of time. With its strong lines, and classic esthetic, the Maison plays on contrasts that come together in a celebration of simplicity, this promising a new and timeless elegance.
With the El Primero Sport model, Zenith is presenting a new chronograph in its iconic collection. Interpreted through three classically sophisticated variations, this timepiece is a worthy heir to the grand tradition of sports chronographs. Its 45 mm-diameter steel case houses the famous El Primero 400 B automatic chronograph calibre beating at a rate of 36,000 vibrations per hour.