Richard Mille is delighted to announce the relocation of their London flagship boutique to exquisite new premises in London’s iconic Old Bond Street. This legendary neighbourhood, situated only a few steps away from the Royal Academy of Arts and the most famous of London’s five-star hotels, is host to several of the world’s most exclusive luxury brands. The new boutique, spanning over 300 square metres, makes it three times larger than the previous location, and is sure to make the hearts of Richard Mille clients and collectors beat faster when they visit the metropolis.
As the partnership between Richard Mille and Frieze Masters/Frieze London enters its second year, the haute horlogerie brand is fast approaching another milestone: two decades of horological creations that have revolutionized the art of Swiss watchmaking imparting a legendary status to the brand within an astonishingly short period. Celebrating this vibrant, contemporary contribution to the art of watchmaking, the brand’s recurring presence at Frieze Masters continues to deepen the bond between the visual and horological arts that Richard Mille considers essential to the experience of luxury. This year, inside the Richard Mille stand at Frieze Masters, visitors may explore the micro artistry of Richard Mille, where the hidden beauty of movement parts reveal themselves as microscopic sculptures that deploy all three dimensions within the watchcase.