Geneva, November 2, 2017 – An audience of three hundred will attend the 9th FHH Forum. Away from the industry’s everyday business, this annual gathering examines the questions we cannot fail to ask when considering the fast-forward world in which we live. The Forum looks to fill in the blanks and to define the forces that are already influencing our future. Debating this year’s theme, “The Age of Meaning”, politicians, academics, entrepreneurs, economists, artists and authors have been invited to the IMD campus in Lausanne, this November 7th.
In this bigger, better, faster, more competitive world, the urge to find meaning is more and more compelling. Multiple phenomena show that beyond simply economic value, we are attracted to things for their emotional significance. Millennials are shaking up consumption patterns by valuing experience over ownership. In the battle between “medium” and “content”, the latter has taken on strategic importance. Yet content is nothing more than a vehicle for the meaning we all need.
Giving their insight into this question, Bill Emmott, former editor-in-chief of The Economist, and Professor Arturo Bris will present their views on the state of the world and on the changing game of global competition. They will be followed by the philosopher André Comte-Sponville and by Patrick Chappatte, editorial cartoonist for The New York Times and Le Temps. Next to take the stage, philanthropy advisor Karin Jestin will explain how we can give meaning to money. “Business romantic” Tim Leberecht will then talk about how to build a human company in the age of machines.
The day will end with digital humanities researcher Frédéric Kaplan, who will speak about the virtual life of cities, and Claude Barras, director of Courgette, winner of two Césars and nominated at the 2017 Oscars.