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Five minutes with… Alexandre Viale, creator of Beau Parleur
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Five minutes with… Alexandre Viale, creator of Beau Parleur

Friday, 03 February 2017
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William McNish
Strategic Planner at RE-UP

“There is nothing quite as beautiful as the spark in a person's eye when you bring up something they are passionate about.”

Creative flare with an analytic mindset.

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6 min read

Luxury and influence have long been intertwined. Within social media, few individuals succeed in reshaping self-identity and behaviour of online consumers. With ‘Tastemakers’, we aim to uncover these new authorities, whether they are creators or ‘coolhunters’. Today, we welcome Alexandre Viale, creator of Beau Parleur.

Alexandre Viale has been blogging for two years. He defines a “Beau Parleur” – which roughly translates as a “smooth talker” – as a “gentleman who preaches a seductive message.” Beau Parleur has earned itself a loyal audience thanks to Alexandre’s unpretentious tone, always preferring simplicity over bling, and his capacity to decipher the latest in men’s style. We caught up with him in his home town of Nice, where he shared his thoughts on watches while strolling along the Promenade des Anglais.

The notion of time… If there were no such thing as watches, how would you keep track of time? (clocks and tablets don't count!)

I’ve always had a knack for guessing the time by the sun. Guessing being the operative word! So I’d probably use a good old-fashioned sundial. There’s one on the pavement on Promenade des Anglais in Nice. As a kid, it was all very mysterious to me and I would try and understand how it worked.

A lesson in style… What's your definition of a classic, "timeless" watch?

For me, a timeless watch is one that stands out for its simplicity and refinement. No fuss or frills, no superfluous functions. Just a round dial on a leather strap. An unpretentious watch…

The current trend for interchangeable straps means a watch can move smoothly between eras, adapting to each period in the best possible way.

A photo posted by Beau Parleur (@beau.parleur) on

Pastime… Is a watch something to be worn on special occasions or on any occasion?

There’s a watch for every occasion: working, going out, sport… Personally, I like to play on the huge diversity of styles. I own several watches that I choose to match whatever I’m doing and the mood I’m in. I can’t imagine leaving home without a watch on my wrist.

Mechanics… How does it make you feel to have a great mechanical watch on your wrist?

Watchmaking is an art in terms of both technique and design. The complexity of certain mechanisms is quite impressive. Creating a watch truly is an art that requires huge expertise.

Personalities… How do you see yourself in ten years?

I’m a little bit superstitious, so I’d rather not imagine myself in ten years… One thing is for sure: wherever I am, I’ll be wearing a watch 😉

Catch up with Alexandre on his blog, or follow him on Facebook, Instagram and Twitter.

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