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Gérald Genta returns centre-stage at Bulgari
New Models

Gérald Genta returns centre-stage at Bulgari

Friday, 18 September 2020
By The FHH Journal editors
The FHH Journal editors

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2 min read

Acquired by Bulgari in 2000, the master designer’s eponymous brand is back in the spotlight with a new model that captures the Gérald Genta spirit and leverages the technical genius of the brand.

Bulgari introduces the Gérald Genta Arena Bi-Retrograde Sport. The newest Gérald Genta model pays homage to Gérald Genta, a man who is regarded by many as the most notable watch designer of the 20th century, bringing one of his brand’s signatures back to life. Housed in the famous chunky, round Arena case, the timepiece features a smooth, wide, curved bezel in brushed titanium.

Arena Bi-Rétrograde Sport © Gérald Genta
Arena Bi-Rétrograde Sport © Gérald Genta

The 2020 edition enriches and pursues a long story. The last episode took place in 2019 with the release of the 50th Anniversary model, with an Arena bi-retro watch featuring a platinum bezel and case, blue dial and blue strap. Based on an iconic 1969 design, it bears a reimagined Gérald Genta logo, and is conceived of as a tribute to the brilliance of the man and the significance of his brand to the success of Bulgari’s watchmaking. This introduction marked the return of Gérald Genta. Now, Bulgari launches a new model for 2020, with additional models in the works for upcoming releases.

Arena Bi-Rétrograde Sport © Gérald Genta
Arena Bi-Rétrograde Sport © Gérald Genta

This new 2020 Gérald Genta Arena timepiece features jumping hours which are displayed through a window at 12 o’clock, while the minutes are tracked on an arc spanning the top half of the black anthracite dial, across which the minute hand travels and snaps back to zero every 60 minutes. Likewise, for the date, which is set in a smaller arc at 6 o’clock. Powered by the BVL 300 caliber with a bidirectional self-winding movement boasting a 42-hour power reserve, the complex mechanism is visible through the scratch resistant sapphire case back. It comes on a matte black alligator strap with a titanium ardillon buckle.

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