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H. Moser & Cie “erases” the hours
New Models

H. Moser & Cie “erases” the hours

Tuesday, 04 May 2021
By The FHH Journal editors
The FHH Journal editors

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2 min read

H. Moser & Cie has asked seconde/seconde/ to interpret its minimalist approach through a conceptual model. In a radical contrast, an anachronistic hand in the shape of an eraser, vividly coloured and pixelated, replaces the hour hand.

By giving the timepiece back its primary function, H. Moser & Cie. demonstrates that a genuine luxury product can be identified immediately, even without a logo, thereby proving that a true connoisseur buys a watch for its intrinsic value and not for its branding. Like a bridge between the past and present, the Endeavour Centre Seconds Concept model is also a reminder that, in the early days of watchmaking, only the movement was sometimes signed. With its absolute purity, the dial thus stripped of all elements returns to the basics and the very essence of watchmaking itself. To illustrate this approach, H. Moser & Cie. wanted to collaborate with seconde/seconde/, asking him to redesign one of its models. To mark the passing of the hours, a vividly coloured pixelated eraser replaces the traditional hand, a nod to the logo which has been erased to fully reveal the creation.

Endeavour Centre Seconds Concept X seconde/seconde/ © H. Moser & Cie
Endeavour Centre Seconds Concept X seconde/seconde/ © H. Moser & Cie

Behind the apparent simplicity of the Endeavour Centre Seconds Concept lies several results of two-hundred years of expertise. At the heart of its steel case beats the self-winding calibre HMC 200, a manufacture movement entirely designed and created by H. Moser & Cie. Its regulating organ was manufactured by H. Moser & Cie.’s sister company, Precision Engineering AG, using expertise that very few manufactures can claim to have in-house. The Endeavour Centre Seconds Concept X seconde/seconde/ model is released as a limited edition of 20 pieces, and will only be available on the H. Moser & Cie. website. Each piece will be accompanied by an exclusive numbered work by seconde/seconde/.

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