Hiroshi Fujiwara could only approach his latest collaboration the way he approaches every project: with a unique vision and the sole objective of creating something he loves. Following brand collaborations that became iconic fashion references and recent ventures such as the POOL Aoyama and THE CONVENI concept stores, the internationally renowned Japanese streetwear designer, influencer, musician and founder of Fragment has designed a brand new outfit for the iconic TAG Heuer Carrera.
After an initial meeting and a deep dive into the product archives of the manufacture, the designer learned about the history of the TAG Heuer Carrera. The chronograph has occupied pole position in the world of motor racing for 55 years, and the collection takes its name from the legendary week-long Carrera Panamericana road race held in Mexico during the 1950s. With competition in its DNA, the first TAG Heuer Carrera chronograph, designed in 1963 for drivers, was an immediate international success thanks to the revolutionary design of its dial.
This original model from 1963 was the very model chosen by Hiroshi Fujiwara as the model to adapt and transform into a Fragment-style masterpiece. The TAG Heuer Carrera Heuer 02 by Fragment Hiroshi Fujiwara stays true to the brand’s commitment to its Swiss avant-garde spirit with a Calibre Heuer 02 automatic manufacture movement at the heart of the model. The watch features a new powerhouse strap design in black and an additional black and grey NATO strap is included in the display case.