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Hublot meets rhino
New Models

Hublot meets rhino

Wednesday, 04 December 2019
By The FHH Journal editors
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The FHH Journal editors

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1 min read

Hublot is working with conservation group Save Our Rhino Africa India (SORAI). A large share of the proceeds from the Big Bang Unico SORAI will go towards efforts to save the rhinoceros from extinction.

“The illegal trade in rhino horn and poaching was one of the subjects debated in Geneva last August during the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES), demonstrating the urgency with which action is now needed, says Ricardo Guadalupe, CEO of Hublot. Staying ahead of poachers is a race against time, every time. Using innovative technologies such as thermal intelligence, surveillance teams can stay ahead of the poachers. We are proud and delighted to support Kevin Pietersen’s SORAI organisation in this goal for our future generations and global biodiversity.”

Big Bang Unico Sorai © Hublot
Big Bang Unico Sorai © Hublot

Symbolic of the alliance between Hublot and SORAI, this 45-mm ceramic dial has donned the sandy tones of the sumptuous African bush and houses the image of a white rhinoceros. Strapped onto a matching NATO bracelet, the Big Bang Unico SORAI can express its commitment with personality by adopting the camouflage style of the second bracelet, made of rubber. The selective vulcanisation technology produces motifs in long-lasting colours that are perfectly drawn with an accuracy of a tenth of a millimetre, a first in the watchmaking world. This timepiece will be released as a special edition of 100 models.

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