IWC Schaffhausen is proud to release “Born of a Dream: A Man of the Future”. In this new instalment of the ambitious short film project, the brand tells the story of its founder, Florentine Ariosto Jones, played here by actor and IWC brand ambassador James Marsden, as he established the company in Schaffhausen back in 1868. The way Jones overcame adversity and never gave up despite many obstacles mirrors the story of IWC brand ambassador Tom Brady, told in the previous instalment. To further explore the parallels in the lives of the two men, IWC is also releasing a combined edit of both films, in which the stories of Brady and Jones are intertwined and told side by side – shedding a contemporary light on IWC’s founding story and the values the brand stands for.
All full edits are exclusively available on IWC.COM where visitors are also offered an entry point to a dedicated content page – www.bornofadream.com – which provides a deep dive into the two storylines.