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Jaeger-LeCoultre engraves time
News

Jaeger-LeCoultre engraves time

Wednesday, 11 March 2020
By The FHH Journal editors
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The FHH Journal editors

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2 min read

When Jaeger-LeCoultre introduced the Reverso in 1933, its blank metal flip side was designed as a protection during polo games. It wasn’t long before it became a canvas for messages and artistic expression.

Some would commission engravings for themselves – to mark one of life’s milestones or as a reminder of something deeply meaningful. Others would commission engravings as a gift for someone special in their lives – perhaps a significant date, maybe a message of love. Thanks to the Reverso’s design – unlike any other watch – the decoration could be kept secret or flipped over to be displayed to the world. Continuing this tradition, three of the Maison’s friends share their stories about how they have personalised their Reverso watches.

Nicholas Hoult personalised engraving Jaeger-LeCoultre Reverso © Alex Teuscher
Nicholas Hoult personalised engraving Jaeger-LeCoultre Reverso © Alex Teuscher

A watch enthusiast since he was very young, British actor Nicholas Hoult (The Favourite, X-Men, A Single Man) has enjoyed close links with Jaeger-LeCoultre for the past four years, regularly participating in the Maison’s cinema-related activities. His Reverso, a Reverso Classic Large Small Second in Steel, reflects his relaxed and classical style of dressing and his choice of engraving – his son’s initials – is equally classical, yet deeply personal.

Welcomed by Jaeger-LeCoultre as a friend of the Maison at the beginning of 2019, when she attended SIHH for the first time, American actress Amanda Seyfried (Mamma Mia! Les Misérables) often speaks about her beloved dog, Finn. Since she rescued the Australian Shepherd from an animal shelter almost a decade ago, he has played a major part in her life. For the flip side of her Reverso Classic Medium Thin, she asked Jaeger-LeCoultre’s engravers to reproduce a favourite photograph of Finn.

Amanda Seyfried © Cliff Chen
Amanda Seyfried © Cliff Chen

With starring roles in The Flowers of War and Love and Destiny among her credits, Ni Ni is one of China’s most acclaimed young actresses. A friend of Jaeger-LeCoultre since 2018, she has taken an active role off-screen in the Maison’s initiatives to support and preserve the cinematic arts. For her Reverso, Ni Ni has chosen plum blossom as a poignant reminder of her home town – but it could just as easily be seen as an allegory of the actress’s delicate beauty and inner strength.

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