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James Bond takes the plunge for Omega
New Models

James Bond takes the plunge for Omega

Thursday, 25 October 2018
By The FHH Journal editors
The FHH Journal editors

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1 min read

Who better as the face of the Seamaster Diver 300 than its most famous fan: James Bond. In Omega’s new campaign, Daniel Craig emerges from an underwater swim as unruffled as ever in black tie and tux.

Like the watch he’s wearing, Omega ambassador Daniel Craig is clearly at home in the water. Set to play 007 for the fifth time, the English actor looks every inch the gentleman, even when surfacing for air in a drenched tuxedo. The quintessentially-British Bond is a legendary character, so it’s only right that he gets to wear a legendary timepiece. Daniel Craig first wore an Omega on-screen in Casino Royale in 2006, but the actor was an avid watch fan long before he took on the iconic role. Though Bond is stoic, tough and even ruthless when required to be, Daniel Craig is a grounded English gent with an approachable style and commitment to social causes. He’s the face of the new Seamaster Diver 300M. A perfect choice. After all, how many underwater explorers can make a wet-suit look this stylish?

Daniel Craig
Daniel Craig

Since 1993, the Seamaster Professional Diver 300M has enjoyed a legendary following. Loved for its design and ocean technology, the original timepiece signalled Omega’s return to the world of diving watches and also ignited the brand’s long-standing partnership with James Bond. In 2018, 25 years later, Omega is unveiling a complete facelift of this famous watch, with 14 unique models, including 6 in stainless steel and 8 in a mix of stainless steel and 18K gold.

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