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Just who is the “Drive” man?
New Models

Just who is the “Drive” man?

Tuesday, 19 January 2016
By The FHH Journal editors
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The FHH Journal editors

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2 min read

Three clues to the identity of the very special man for whom Cartier has imagined its new form Watch.

1. He has a different idea of elegance

Instinct, independence, elegance, these are the qualities of the Drive man; an attitude and a mindset that are not just about existing, but about knowing how to live. His true talent is an aptitude for style and freedom. Was it the balance between the dimensions of the case and the taut linear design that initially caught his eye in the Drive de Cartier watch? Certainly the mark of this stylish timepiece’s character is cultivated in its cushion-shaped case.

2. He loves streamlined forms

This is a man who cannot be categorised, who seems natural on first impressions, but is more sophisticated than he initially appears. With the patterning of the guilloché dial resembling the design of a radiator grill, the domed crystal, counter at 6 o’clock and the winding crown shaped like a bolt, the motor car is an indisputable presence. This is an allusion that Cartier has diverted and enhanced, reinterpreting the distinction of its streamlined forms.

3. People say he’s a connoisseur

Sensitive to the details that make the difference for him, he appreciates the excellence of the three calibres powering the Drive de Cartier watch: the 1904-PS MC, the 1904-FU MC for the small complication, and the 9452 MC for the Fine Watchmaking version. All three are produced at the Cartier Manufacture. Over and above a strongly defined character, the aesthetic emphasis of the Drive de Cartier watch changes with each different model. Its case, in pink gold or steel, is fitted with a black, grey or white guilloché dial marked by Roman numerals punctuated with sword-shaped hands. The transparent case-back reveals the Manufacture movement 1904 MC, available in two versions: hours, minutes, small seconds and date for the 1904‑PS MC; and second time zone, day/night indicator, large date and small seconds for the 1904‑FU MC. The Drive de Cartier watch is also available in a Fine Watchmaking version, with a flying tourbillon 9452 MC, certified “Poinçon de Genève”.

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