In 2019, Alain Silberstein revisited ‘Le Régulateur’ from Louis Erard, a historic, emblematic model produced by the Jura brand. This collaboration resulted in an exceptional model: two series of 178 models which sold in just a few hours and were immediately extremely sought after on the secondary market. And all this even before it was selected for Geneva’s Grand Prix d’Horlogerie and it received an award in the Red Dot Award: Product Design 2021.
2021 marks a new frontier in the collaboration between Louis Erard and Alain Silberstein, with the launch of this triptych. Three watches as work of art; three family members able to shed new light on Alain Silberstein’s artistic approach, as well as Louis Erard’s watchmaking mastery. Each item is limited to 178 models, 78 of which are to be sold in a collector’s box containing the entire capsule as well as a digital artwork signed by the artist. The retail price makes a very strong statement: an entry price of CHF 3,500 and the collector’s box at CHF 11,111.
The triptych begins with a reference to the artist with the La Semaine Louis Erard x Alain Silberstein. With its three hands, date and day, this model features the exquisite weekly planner developed by Alain Silberstein, easily recognisable as his work: the days do not have names, but rather playful smileys – small, stylised faces symbolising different moods and reminding us that time is a flow, an experience, an emotion evolving through the days. From grey Monday to radiant Sunday (or vice versa), depending on the mood of the wearer!
The central piece is a new variation on the regulator: Le Régulateur Louis Erard x Alain Silberstein II. Once again, the designer’s signature touch is instantly visible: a large blue arrow hand for the minutes, a red triangle for the hours, and a small yellow serpentine hand for the seconds. Telling the time becomes separated into its different parts in a joyful language, sophisticated and childlike at the same time, with the artistic and philosophical depth that characterises all Silberstein’s work: it is a game of proportions, with references ranging from Bauhaus to the rich history of watchmaking.
The third part of the triptych is an all-new chronograph design from the guest artist: Le Chrono Monopoussoir Louis Erard x Alain Silberstein. It features centrally placed hour and minute hands, with the chronograph seconds hand at the centre and a 30-minute counter at 12 o’clock. As on the La Semaine model, the monopusher chronograph incorporates the designer’s new signature hour hand: a red circle pinned with a triangle.