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Mats Hummels stays firmly focused in TAG Heuer’s new...
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Mats Hummels stays firmly focused in TAG Heuer’s new campaign

Wednesday, 02 May 2018
By The FHH Journal editors
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The FHH Journal editors

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1 min read

A TAG Heuer ambassador since 2016, German football star Mats Hummels fronts the brand’s latest “Don’t Crack Under Pressure” campaign.

Mats Hummels is without a doubt one of the strongest central defenders in the Bundesliga. His mental strength, tremendous determination and tactical precision on the pitch are also the reasons why TAG Heuer asked him to join its team of ambassadors in 2016. Concentrating his gaze and entirely in the moment, he is firmly focused on giving his best performance on the pitch. True to the motto #DontCrackUnderPressure, celebrity photographer Michael Munique has portrayed Mats Hummels in a new light in a Munich photo studio. Michael Munique, who has plenty of experience in photographing major athletes, has portrayed Mats Hummels perfectly, skilfully showing how the footballer’s mental strength enables him to resolutely withstand any kind of pressure. The new visual will be integrated in the coming months by TAG Heuer both in online and print media, as well as in out-of-home advertising.

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