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MB&F’s M.A.D.Gallery moves to Dubai Mall

MB&F’s M.A.D.Gallery moves to Dubai Mall

Thursday, 07 June 2018
By The FHH Journal editors
The FHH Journal editors

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2 min read

Opened in January 2016 in Alserkal Avenue, Dubai’s art district, the gallery has been a fabulous asset in promoting MB&F within the United Arab Emirates. Sixteen months on, following discussions with Ahmed Seddiqi & Sons, the decision was taken to up the stakes and move to new premises inside the giant Dubai Mall.

The MB&F M.A.D.Gallery concept is a captivating universe of kinetic art where Horological Machines and Mechanical Art Devices reign supreme. MB&F’s first M.A.D.Gallery opened in Geneva in 2011, a stone’s throw from MB&F’s offices and atelier in the heart of the city’s old town. A second M.A.D.Gallery was inaugurated in June 2014 in Taipei with the collaboration of local retail partners Swiss Prestige.

M.A.D. Gallery at the Dubai Mall
M.A.D. Gallery at the Dubai Mall

A third M.A.D.Gallery, operated by Ahmed Seddiqi & Sons, opened in Dubai in January 2016 and is now located in The Dubai Mall. MB&F created the M.A.D.Gallery in order to situate their Horological and Legacy Machines in an appropriate context and along the way, they have discovered kindred spirits in the world of mechanical art. MB&F Founder and Creator Maximilian Büsser explains the concept behind the gallery and the common thread running through the fascinating pieces in the collection: “We saw the M.A.D.Gallery as the perfect platform to showcase our own Machines as well as other pieces of kinetic art by other creators whom we greatly admire. MB&F create Machines that tell the time, not to tell the time. They are unique examples of mechanical horology but, more than that, they are pieces of three-dimensional kinetic art. The same goes for all the creators featured in the gallery: their craft transcends a practical purpose and their creations assume the status of artworks”.

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