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Most popular online watches during Baselworld 2017

Most popular online watches during Baselworld 2017

Friday, 21 April 2017
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William McNish
Strategic Planner at RE-UP

“There is nothing quite as beautiful as the spark in a person's eye when you bring up something they are passionate about.”

Creative flare with an analytic mindset.

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10 min read

Baselworld is over and brands are looking to the future (and the past) in what is set to be an exciting year for Fine Watchmaking. 2016 was undeniably a tough year but brands can now be seen stepping back into reality and listening to consumers.

The trends displayed at Baselworld almost mirrored those at SIHH and several key areas took precedence. Vintage was probably the biggest of them all – a trend that has been going on for some time now. Rare vintage watches have long-gained huge attention and price tags, but more recently brands have been reimagining and re-releasing classic timepieces, usually for anniversaries or special events. A perfect example is Omega’s Baselworld unveiling of the 1957 trilogy.

Opposing brands’ current love for vintage they are also stepping up their smartwatch game with more reveals during this year’s Baselworld than ever before, including the Montblanc Summit and, of course, the Tag Heuer Connected Modular 45.

In this article, we will be searching the most talked about novelties from this year’s event. Using two different categories among influencers and beyond influencers, we monitored online mentions from social media and online media (including blogs) to find out how many people were speaking about each novelty from Baselworld 2017. Among influencers crawls over 2,000 luxury and watch blogs and bloggers; beyond influencers, every mention on the web.

1) Tag Heuer Connected Modular 45

Tag Heuer have truly innovated within Fine Watchmaking with the Modular 45. The timepiece, which is completely customisable is the perfect crossover piece to keep both traditionalists and new-age watch enthusiasts, #watchnerds, happy.

The watch is completely customisable, from the lugs and bezels, to the dial and strap. You can even change the smartwatch head for a classic mechanical watch head, making it a perfect fit for any occasion.

The watch is also the first ever smartwatch to carry the Swiss Made label and is also waterproof, making it the perfect travelling companion. We spoke more about the reason for its popularity in our most recent trend report.
No. of mentions: 1819, 21 from influencers

A post shared by TAG Heuer (@tagheuer) on

2) Rolex Yacht-master II

The classic Regatta Chronograph has been revamped with an all new display. This mechanical tool watch is a true classic that can be worked around any outfit you wear – it will look as good with a three-piece suit as it does when rowing down the Thames.

The new look features a triangular hour marker at 12 o’clock and a rectangular one a 6 o’clock. It also has a luminescent disc on the hour hand and although technically very complex, it’s said to be incredibly easy to use.

A classic timepiece from the one of the most sought after brands in Fine Watchmaking, it is no surprise this piece is causing a stir online.
No. of mentions: 866, 17 from influencers

3) Hublot Techframe Ferrari 70 Years Tourbillon Chronograph

Celebrating Ferrari’s 70th birthday, Hublot have created a perfect collaboration with the supercar brand creating the Techframe Ferrari 70 Years Tourbillon Chronograph.

The black dialed masterpiece combines Hublot’s watchmaking expertise with Ferrari’s design approach – the same one they use to create their cars. A timepiece that shows more than a partnership between brands, but true collaboration.

Limited to just 70 pieces, the Techframe is not simply a beautiful watch, but a future collector’s item in the making; the perfect crossover for Fine Watchmaking enthusiasts and petrol heads.
No. of mentions: 822, 17 from influencers

A post shared by Hublot (@hublot) on

4) Rolex Cosmograph Daytona

It comes as no surprise that a new edition of the world’s most collectable watch is popular online.

A new Oysterflex bracelet and elastomer and black cerachrom bezel brings innovation to this modern twist on a classic. What better way to keep the classicists happy whilst attracting new consumers, by adding innovation to perfect design?

History, innovative technology and sleek aesthetics all come together with this watch to create a timepiece which is already popular online, and is sure to be a classic in the future.
No. of mentions: 665, 23 from influencers

A post shared by ROLEX (@rolex) on

5) Bulgari Octo 41mm Finissimo Automatic

Another record broken by Bulgari creating, for the third time, the slimmest automatic watch ever.

The brand is quickly becoming a giant within the Fine Watchmaking industry and they’re doing it whilst breaking records and creating beautiful dress watches. Jean-Christophe Babin, CEO of Bulgari said “the expectations of the top-end client go towards refined and sophisticated products rather than massive pieces as has been the case during the last decade.” “These world records have contributed to deeply modifying Bulgari’s image and perceived value. They set Bulgari among the best watch manufacturers in the world.”

There is a huge importance to refine sophistication, as not everyone wants to show off their big, diamond paved, gold watches, like days past. Today people want ultra-sleek designs that can be hidden as easily as they can be shown off.
No. of mentions: 643, 17 from influencers

A post shared by BVLGARI (@bulgariofficial) on

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