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Net-a-Porter and Mr Porter launch strategic partnership and...
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Net-a-Porter and Mr Porter launch strategic partnership and customer campaign with Watches & Wonders

Monday, 28 September 2020
By The FHH Journal editors
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The FHH Journal editors

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2 min read

Net-a-Porter and Mr Porter are pleased to partner, as the privileged multi-brand online retailers of Watches & Wonders, a global concept that celebrates watchmaking excellence throughout the world. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch brands to Net-a-Porter and Mr Porter’s extensive customer base, starting from September 28.

Watches & Wonders will be brought to life digitally through Net-a-Porter and Mr Porter’s world-class shopping and content platforms via inspiring editorial, detailed product curation and new brand launches, alongside leading customer service propositions. Fourteen watchmaking Maisons will feature as part of this initiative, together for the first time.

Over the course of the campaign, Net-a-Porter and Mr Porter customers will be able to enjoy a calendar of activity, including exclusive EIP (Extremely Important Person) virtual events and small-scale appointment-based activity, virtual one-to-one appointments and interactive Instagram Live conversations hosted by Net-a-Porter and Porter’s Editor in Chief, Sarah Bailey, and Mr Porter’s Senior Watch Editor, Chris Hall.

In anticipation of the celebrated campaign, and in response to extensive customer research across both retailers, Net-a-Porter and Mr Porter will also introduce a number of new website enhancements to the luxury watch shopping experience, including an improved size guide and the addition of trend-driven, occasion-based and material filters. Further developments will follow in the near future.

The arrival of Watches & Wonders on Net-a-Porter and Mr Porter marks a significant moment for the industry, bringing together the leading watch and jewellery players, and establishes the luxury retailers as the ultimate global shopping destinations for fine watches. Following on from the Watches & Wonders digital platform that occurred on Net-a-Porter’s Tmall flagship store in April, this new initiative marks the beginning of a year-long programme and showcases a unique tri-fold industry approach to the fast-evolving luxury watch landscape.

Net-a-Porter will introduce the latest creations from Cartier, Hermès, IWC Schaffhausen, Jaeger LeCoultre, Piaget and Vacheron Constantin.

Mr Porter will host a curated offering of the most recent creations from across 13 prestigious watch Maisons including Cartier, HYT and Panerai, and will introduce two new brands: Ulysse Nardin and Bovet. Ulysse Nardin will launch with eight timepieces, including the Blast Rose Gold; Bovet will launch with four timepieces, including the limited-edition Dimier Recital 27 Green.

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