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Omega opens a NATO pop-up store in Paris
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Omega opens a NATO pop-up store in Paris

Monday, 05 March 2018
By The FHH Journal editors
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The FHH Journal editors

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1 min read

Don’t go looking for watches at the Omega pop-up in Paris, in the hip Marais district. The store sells nothing but NATO straps, which customers browse on a screen before paying via their smartphone. The straps are then delivered to their door.

Positioned on Rue Debelleyme, the boutique’s main window features a moving display of Omega NATO straps, showing you exactly what is on offer. And instead of a door, the boutique provides a digital screen, allowing customers to scroll through the many different options that are available for their watch. Once a customer has made their choice, they will be able to pay via their phone and have their new strap delivered to their front door.

Presley Gerber, one of Omega newest brand ambassadors
Presley Gerber, one of Omega newest brand ambassadors

Presley Gerber, one of Omega newest brand ambassadors, was in Paris to open the new NATO boutique. In tribute to his special relationship with Omega, he has helped to develop an exclusive “Presley Gerber” NATO strap, which is only available through the NATO boutique. The black denim and leather strap includes a stainless steel buckle and features the word “Presley” embossed on the underside.

“Presley Gerber” Nato Jeans © Omega
“Presley Gerber” Nato Jeans © Omega

Throughout the six months that the NATO Strap “Pop-Up Boutique” will be open, Omega will celebrate a range of different brand themes, with alternating displays and products on offer. There is also the chance for customers to have their NATO strap customised.

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