Studded with massive mirrors displaying the powerful Raging Mechanics of Lamborghini, guests hit the grid on a racing mind-boggling trompe l’oeil Pirelli track. In a dazzling setting, spellbound attendees found themselves plunged in a world of unleashed creativity. In a startling 5 meters high burst of carbon, a code-breaking decor revealed the new Excalibur Spider Ultimate Carbon timepiece epitomising the Hyperwatches and innovative materials of Roger Dubuis. The Emotional mechanics side revealed a new skeleton signature concept dedicated to ladies with the Excalibur Shooting Star trilogy.
Because madder than mad experiences are key to Roger Dubuis, the event culminated in an unforgettable gala dinner featuring a privatized track with FFF Racing team expertise enabling guests to feel the thrill of Lamborghini supercars for themselves. Against the backdrop of three distinct themes in the form of Lamborghini, Hyperwatch and Shooting star, this unique, once in a lifetime three-day immersion into the disruptive universe of Roger Dubuis was a larger-than-life expression of the brand’s firmly ingrained commitment to heart-pumping moments and what it actually means to be Mad But Swiss.