Hublot is staying true to its motto “Be the first, be unique, be different” by deepening its commitment to its “Hublot Loves Art” programme. After unveiling new collaborations with artists Takashi Murakami and Richard Orlinski, Hublot is today presenting its third watchmaking work of art of the year, the Classic Fusion Chronograph Shepard Fairey. As its name indicates, it has been designed by American artist Shepard Fairey. Painter, graphic designer, DJ, illustrator, street artist, skateboarder and founder of the OBEY Clothing company, Fairey – also known by his pseudonym Obey – is probably the most politically influential artist of his generation. His works are on show in the world’s most prestigious museums such as the Smithsonian in Washington, Los Angeles County Museum of Art, the MoMa in New York, and the Victoria and Albert Museum in London, to name but a few. He has been a Hublot ambassador since 2018.
Hublot and Shepard Fairey chose a watch from the Classic Fusion collection as the basis for their second collaboration. On this piece, the American artist, greatly involved in the project, chose to bring to life a piece symbolising a mandala, an ornamental symbol whose origins can be traced back simultaneously to several cultures across the planet. The mandala represents harmony, the cycle of life and the elements, as well as the precious nature of time in the mind. Here, this pattern is brushed and engraved into the titanium, the material used to create the bezel and the 45mm diameter case. This work continues on the dial, which has also been finely cut to reveal the self-winding chronograph movement, a calibre HUB1155 offering a power reserve of 42 hours.
In the centre, the hands display Fairey’s signature “Star Gear” mark. Fitted on a lined black rubber strap, the black stainless steel deployant buckle is also brushed. The Hublot Classic Fusion Chronograph Shepard Fairey timepiece is available now as a limited edition in the Hublot e-shop and boutiques. Hublot and Shepard Fairey have agreed that this timepiece will help to raise funds for Amnesty International, an NGO formed of over 10 million people in 150 countries, which campaigns to put an end to human rights violations, in accordance with the theme of global harmony represented by the design engraved on the watch.