Over 10% of US adults to own a smartwatch in 2019
The US smartwatch market is expected to expand in 2019, marketing research company eMarketer claims. One in ten American adults will have a smartwatch on their wrist this year. What’s more interesting, a large number of said smartwatch users will be comprised of older Baby Boomers. As can be expected, one of the biggest drivers for the increased adoption of wearables among the older generations are the new ever-evolving health monitoring features. A prime example for this is the Apple Watch Series 4, which allows users to get electrocardiogram (ECG) readings on the go and has the ability to detect sudden falls – one of the major causes of death in the elderly.