Audemars Piguet starts a collaboration with Marvel
2021 marks the start of a collaboration between Audemars Piguet and Marvel, one of the most prominent character-based entertainment companies. Inspired by historical character watches, Audemars Piguet wanted to pay tribute to the next generation of inspirational Super Heroes and chose to focus on the powerful Marvel Universe. CEO François-Henry Bennahmias’ long-lasting friendship with Marvel Cinematic Universe Avenger Don Cheadle, who portrays Marvel’s War Machine, sparked the beginning of this partnership in 2017. Audemars Piguet has formed a long-term joint-collaboration with First Book and Ashoka, two non-profit organisations, to correspond with the launch of the Marvel collaboration. Together, First Book, Ashoka and Audemars Piguet will establish a programme wherein students will be given the resources to drive change in their communities.