Back to normal for Swiss watch exports
Swiss watch exports performed well in April 2021, to reach 1.8 billion francs. This represents growth of 2.0% compared with the baseline set in April 2019 and confirms the return to normal that began in March. So far, the cumulative level since the start of the year is identical (-0.4%) to the performance of two years ago. The total number of watches exported was well below the level achieved two years ago. Only watches priced at over 3,000 francs (export price) increased compared with April 2019. Other price segments again saw a marked decline, particularly those below 500 francs. Performance varied significantly in the main markets. Compared with the 2019 baseline, the United States (+14.6%) showed strong growth. Worldwide, performance was mainly bolstered by China (+75.0%), which continued to combine growth in the home market with domestic sales of goods previously purchased abroad.