Baselworld 2020 without Seiko
Seiko has attended Baselworld every year since international brands were first invited in 1986. The company has built its annual program around Baselworld and, for 30 years, Baselworld has been the occasion of the international launch of the new Seiko, and more recently, Grand Seiko collections. The timing of Baselworld 2020 is considerably later than in previous years. The new date is too late for the launch of the Seiko collection and is particularly challenging for Grand Seiko for which the brand has a special program in celebration of the sixtieth anniversary of its creation. As a result, Seiko has decided that its two brands will not be present at Baselworld in 2020. The Maison will hold regional and national events of its own for both Grand Seiko and Seiko at the earliest opportunity so that media representatives and retail partners can see the new collections and experience the latest developments in the Seiko and Grand Seiko worlds.