Cartier joins The Lion’s Share Fund to tackle global nature crisis
Cartier has joined The Lion’s Share Fund, an award-winning and groundbreaking initiative that unites brands, conservationists and consumers to tackle the crisis in nature, biodiversity and climate. Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the innovative Fund aims to raise over $100 million per year within the next five years to halt biodiversity loss and protect habitats by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.