China set to dominate e-commerce
China is shifting towards a domestic consumption-driven economy, according to Swiss business magazine Bilan. And there is huge potential, particularly for digital. Between 2016 and 2021, China’s e-commerce market is forecast to double in size to reach $840 billion. This compares to $485 billion for the United States (from $322 billion). Some 2.7 billion people worldwide go online. Of these, 765 million are Chinese. This is triple the 260 million US internet users. The greatest potential, however, lies with the number of people who are not yet connected: some 676 million Chinese could go online within the next few years, compared to 59 million in the United States.