Digital advertising takes the lead in US
In 2018, digital advertising spending reached $ 109 billion in the United States, in rapid growth for several years. In 2011, for example, the amount totalized only 32 billion. And growth is expected to remain strong, according to market research firm Emarketer, which expects a 19% rise this year and again 17% in 2020. For the first time this year, spending in digital advertising should exceed those devoted to traditional supports. A crucial step if we consider that in 2011, the digital represented only one fifth of the total market. Overall, the digital advertising market in the United States is by far the largest in the world, twice as big as the one in China.