IWC talks about sustainability with Cate Blanchett
Cate Blanchett, renowned actor and producer has been an IWC brand ambassador since 2006. The two-time Academy Award® winner joined IWC CMO Franziska Gsell, who is also the chair of the brand’s sustainability committee, for a discussion via video conference. Cate Blanchett said: “It is more important than ever for brands to review their environmental footprint and take concrete steps towards sustainability. The notion of transparency is key because clients want to know how a luxury product is manufactured.” During their conversation, they discussed the importance of protecting the environment through purchasing renewable energy. They also talked about reducing waste, responsible sourcing of raw materials and IWC’s certification to the 2019 Code of Practices of the Responsible Jewellery Council (RJC).