New e-commerce concept at MB&F
About a year ago, MB&F launched an e-commerce platform for its M.A.D. Gallery in Geneva. This e-shop offers MB&F + L’Epée 1839 clocks and various creations by the artists exposed in the Gallery. The next step was to logically include the MB&F Horological and Legacy Machines. It’s now done. But rather than launching a conventional e-shop with all its collections, MB&F offers a selection of only a few references, in rotation and for limited periods. In addition, the selection includes pieces presented by the retailers with whom MB&F has worked for years. These models, even if they are highlighted on the MB&F e-commerce website, are sold transparently by the retailers themselves to the end customers without cost or commission. The site functions as an additional sales channel for the brand partners.