Rolex, Switzerland's biggest sponsors in 2018
Rolex, Omega, UBS, Credit Suisse, Hublot and TAG Heuer are the largest Swiss sponsors according to Sponsorize. The Swiss company Rolex is considered as the biggest investor in sponsorship. The watch brand is particularly present in golf. Sport and culture remain safe areas for large Swiss companies seeking international sponsorship. However, the different social trends and environmental responsibility are increasingly appearing in corporate sponsorship strategies, without yet rivaling traditional themes. In terms of investment, the watch groups lead the ranking: Rolex (CHF 180 to 200 million); Omega (150 to 170 mios); UBS (120 to 140 mios); Hublot (100 to 120 mios); TAG Heuer (80 to 100 mios).