Technology is eating the brand world
Interbrand released tis Best Global Brands 2019 Report, the 20th edition of the world’s first brand valuation survey, showing that Apple, Google, Amazon, and Microsoft continue their success as the world’s four most valuable brands worldwide. The top growing sector for 2019 was luxury and retail with 15 brands making the top 100; this sector sees the highest average brand value growth rate year-over-year at 11%. The most successful brands in the luxury space are those that have adapted to rapid changes in the global marketplace, including catering to a younger consumer base. Gucci (#33) was emblematic of the luxury sector’s success, showing a 23 percent increase in brand value. Venerable brands Louis Vuitton (#17) and Chanel (#22) saw a 14% and an 11% increase, respectively, since last year’s report.