The Geneva watch fair could bring in CHF 120 million
The future Geneva watch fair scheduled for April 2021 could represent a financial impact of 100 to 120 million francs, according to State Councilor Pierre Maudet, who hails “a breath of fresh air” for the canton. About ten days ago, five of the most important brands exhibiting at Baselworld announced their departure from the event to organize a new fair in Geneva. The four brands of the LVMH group followed, also eager to join the Geneva event planned in collaboration with Watches & Wonders, the Salon organized by the Fondation de la Haute Horlogerie (FHH). Pierre Maudet wants the name of Geneva to be associated with that of the future show, wishing “a public dimension” for the meeting.